New York CNN Business —Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z.It’s working.
Abercrombie (ANF) said Monday that its women’s segment was on track to deliver its highest holiday sales period ever, and its men’s division was growing, too.
“Abercrombie was a key destination for holiday shopping,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Monday.
“This a further sign that the brand has successfully ditched the baggage of its past.”The brand, which has about 225 stores, plans to open around 10 Abercrombie stores a year over the next three years.
Today, Abercrombie’s stores are lighter than they once were and its clothes are looser.